Growing your traffic is one of the largest objectives in case you own a blog. The good news? You do not have to spend a lot of money to enhance your ranks. Google search console is a potent (and free) instrument that every blogger needs to utilize to promote organic traffic, determine available opportunities in rankings, and eliminate SEO problems.
Both as a blogger or a novice, this guide will reveal to you how to precisely use Google search console to gain more visibility, climb higher in the search engine and get more readers to come to your blog.
Table of Contents
Table of Contents
Google Search Console and Why Bloggers Should Have It?
Google Search Console is a free service offered by Google to assist with the website owners to track the performance of their site in search listing. It tells you:
- What are the keywords your blog is ranking.
- The number of impressions and clicks of your posts.
- Indexing of your pages or not.
- “What were the mistakes made on your blog by Google?
- The way your readers relate to your content on search pages.
This data is very valuable to bloggers. It can be used to increase traffic every month with the right move.
Google Search console: How to Increase Blogging Traffic.
The following are the simplest and most efficient methods to grow your blog maximum with the assistance of Google Search Console.
1. Find What You Are already ranking in your Blog in terms of Keywords?
Disregard of keyword that the bloggers are already setting is one of the biggest sins. Google search console assists in locating:
- Weak keywords where you are not competing well against each other?
- Improved opportunities, yet unnoticed, of rising higher.
- Seemingly unimportant posts that might vary with minimal changes and yield more traffic.
How to do it:
- Open Google Search Console
- Open Performance and search results.
- Sort results by Impressions
- Look for keywords with:
- High impressions
- Low clicks
- Positions 5–20
These are known as striking-distance keywords as you are near page 1 or you are already at the bottom of page 1.
What to do next:
- Incorporate these keywords in your post.
- Enhance headings, paragraphs, Frequently-asked questions, and pictures.
- Update outdated content
By making a mere update that can elevate your rankings to a great extent.
2. Optimize CTR (Click-Through Rate) With Search Data +
Although your blog might be well ranked you might fail to get clicks because your title tag and meta description are not appealing.
Google Search Console can assist you in the blog posts with:
- High impressions
- Low CTR (click-through rate)
This would translate to people viewing your blog as search results yet but not clicking.
Steps:
- Click on Performance -Search Results.
- Sort by CTR (lowest first)
- Discover pages that have high impressions + low CTR.
How to improve CTR:
- Re-write your title tag in order to make it more attractive.
- Use emotional words such as easy, quick, best and free.
- Have definite figures or advantages.
There should be a search intent improvement to your meta description.
CTR will be able to increase your traffic without necessarily creating new content.
3. Depending on the blogging type, update and re-optimize old blog posts.
Most bloggers do write new posts and leave old ones which are declining in rank.
With the assistance of Google Search Console, you can determine:
- Posts that were previously traffic generating and fell.
- Pages whose impressions are going down.
Weris, Content-based, PDF, Dissertation, and Conference.
How to find them:
- Open Performance
- Compare between Last 3 months vs Previous 3 months
- Sort by Clicks Difference
- Seek out those pages that are not getting traffic.
What to do:
- Add new data or examples
- Improve readability
- Add FAQs based on GSC queries
- Update pictures, photos or statistics.
It takes less time to refresh old content than it does to create new blogs, and might earn even greater traffic rewards.
4. Fix URL Indexing Problems with URL Inspection Tool.
Unless Google can index your blog appropriately, your blog will never show in search results.
How to use URL Inspection:
- Copy your blog post URL
- Entry of a paste in the URL Inspection Tool.
- Check:
- Indexing status
- Mobile-friendliness
- Coverage issues
- Enhancements
If a page is not indexed:
- Click Request Indexing
- The page should have internal links.
- Do not have thin or duplicate content.
- Remove the “no-index” tags, if added in-error
The right indexing of your blog posts will enable you to be found in Google as soon as possible.
5. Promote Popular Pages and Develop Connected Content.
Google search console assists you in discovering the best performing blog posts. Top pages can be the basis of the whole content strategy.
Steps to follow:
- Go to Performance
- Click Pages tab
- Sort by Clicks
- Identify your top 5–10 blog posts
What to do next:
To have supporting articles like:
- Topic extensions
- Related tutorials
- List posts
- How-to guides
Connect them with each other by means of anchor text.
This increases rankings in terms of both topical authority and internal linking power.
6. Enhance the Intersite Connections of your Blog.
Internal linking assists Google in gaining knowledge of the content and enhances the flow of the user throughout your blog.
Following using Google search console: In the Links Report:
The pages that have the highest internal links.
- Pages with the fewest links
- Probabilities to insert links with high-authority pages.
The need to internally link is due to several reasons:
- Boosts ranking for new posts
- Improves Google searching of your blog.
- Improves topical relevance
- Reduces bounce rate
For every new blog post:
- Include 3-5 internal links on the older related posts.
- Repatriating key pillar materials.
It is just a simple habit that can multiply your traffic.
7. Fix and Check Mobile Usability Problems.
Google gives more preference to mobile easy to use websites since the majority of blog traffic is generated through mobile devices.
On Google search engine, under Google search console:
Mobile Usability Report
You may find issues like:
- Small text
- Clickable objects are excessively close.
- Content wider than screen
- Viewport not set
Repairing of the mobile problems enhances the rankings and user experience immediately.
8. Follower Page Experience and Core Web Vitals.
In Google search console, we can see such Core web Vitals such as:
- CLS (Cumulative Layout Shift)
- INP (Interaction to Next Paint)
The performance of blogs influences SEO, thus:
- Fast-loading images
- No layout shift
- Clean theme
- Lightweight plugins
- High quality page experience = high rankings.
Concluding Remarks: Reasons Why All Bloggers should use Google Search Console.
Google Search console is a must and not an option in case of even sizeable blog growth. It tells you exactly:
- What are the keywords that result in traffic?
- What needs fixing
- What content to update
- The interaction of the users with your blog.
- Optimization to future growth.
Through appropriate data, you will be able to make more intelligent choices and develop your blog without investing even a rupee.
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